Ten Credit Union Marketing Myths

A white paper from CUNA Marketing and Business Development Council dissects, dispels and demystifies ten misunderstandings holding credit unions back.

Once upon a time, credit union marketers wrote the monthly newsletter, organized the annual meeting, worked with a couple local charities and coordinated the occasional financial education promotion. Times were simpler then…

Today, credit union marketers must be masters of design, research, data analysis, product development, advertising media, digital channels, public relations and social media content.

While the dynamics of marketing credit unions has changed drastically, the mindset among many CU managers has not; many myths persist. How can credit union marketers get the results CEOs expect — and the respect marketers crave — when faced with outmoded beliefs?

A white paper from CUNA’s Marketing and Business Development Council looks at the changing dynamics in credit union marketing, and how CMOs need to respond. In the report, CUNA outlines the principles underpinning marketing success that they revealed in a series of interviews with the credit union industry’s top marketing professionals.

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