Ten marketing myths that plague credit union professionals

March 26, 2014 by Credit Union Magazine

A white paper from the CUNA Marketing & Business Development Council dissects and dispels 10 myths about credit union marketing:

Myth 1: Marketing is easy.

Truth: Marketing has become more challenging than ever.

Myth 2: Marketing is an expense.

Truth: Marketing should be treated as an investment.

Myth 3: Advertising and marketing are the same.

Truth: Advertising is only part of an overall strategic marketing function.

Myth 4: Marketing creates brands.

Truth: Member experience creates brands. Marketing can help amplify them.

Myth 5: Other credit unions are our greatest competition.

Truth: Credit unions can still work together to gain market share.

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