Ten marketing myths that plague credit union professionals

A white paper from the CUNA Marketing & Business Development Council dissects and dispels 10 myths about credit union marketing:
Myth 1: Marketing is easy.
Truth: Marketing has become more challenging than ever.
Myth 2: Marketing is an expense.
Truth: Marketing should be treated as an investment.
Myth 3: Advertising and marketing are the same.
Truth: Advertising is only part of an overall strategic marketing function.
Myth 4: Marketing creates brands.
Truth: Member experience creates brands. Marketing can help amplify them.
Myth 5: Other credit unions are our greatest competition.
Truth: Credit unions can still work together to gain market share.
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