The Financial Brand’s annual exclusive annual study of 350 credit unions on Twitter finds that one third quit, follower growth is sluggish, and at least 1 in 5 followers are junk.
The earliest financial institutions to adopt Twitter launched their accounts in early 2007. Than means Twitter has been around for six years now in the retail banking industry — hard to call it an “experiment” any longer.
While some of the larger banks and credit unions have been able to find traction on the world’s #2 social media network, the overwhelming majority have enjoyed little- to no success. Indeed nearly 1 in 3 credit unions that once had an active presence on Twitter have abandoned their accounts.continue reading »