The CUInsight Experience podcast: Chuck Purvis – Reenergized and reengaged (#84)

“We’ve got to collaborate as an industry to be able to innovate.” - Chuck Purvis

Thank you for tuning in to episode 84 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of This episode is brought to you by our friends at PSCU. As the nation’s premier payments CUSO, PSCU proudly supports the success of more than 1,500 credit unions.

The credit union industry is headed into an exciting period of innovation and digital transformation. As such, I’m chatting with Chuck Purvis, President and CEO of Coastal Credit Union in North Carolina, on this week’s episode about what credit unions can and should do to stay relevant, grow, and prosper in the coming years. Chuck and I also talk about the challenges he and his team at Coastal have had to overcome these last few months. 

During the episode, Chuck and I discuss shifts in member service and the long-term implications, as well as the need for credit unions to collaborate as an industry on new and innovative digital platforms. Chuck also shares what he feels needs to change to keep credit unions relevant from now on and how he’s grown as a leader through this crisis. 

In the leadership and life hacks portion of the show, Chuck and I talk about some of the leadership lessons he’s picked up along the way, as well as what he’s learned from a few of the setbacks. We discuss his path to Coastal, what it took to build a phenomenal executive team, and how the inspiration has changed over the years. He shares that “Git ‘er done” is his favorite saying, that leaders aren’t always the smartest people in the room, and that when he has a day off he loves to be at his lake house or on the water relaxing. 

We finish up with the rapid-fire questions and find out that Chuck wanted to be an architect when he was young. He also loves any song by Rascal Flatts. He also shares that spending quality time with his family at the lake house has become more important, while things, stuff, and trips have become less. Chuck shares some very insightful final thoughts that you don’t want to miss! Enjoy! 

Find the full show notes on

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Books mentioned on The CUInsight Experience podcast: Book List 

How to find Chuck:
Chuck Purvis, President and CEO of Coastal Credit Union
Facebook | LinkedIn | Twitter | Instagram

Show notes from this episode:
A big shout-out to our friends at PSCU, an amazing sponsor of The CUInsight Experience podcast. Thank you! 
Check out all the outstanding work that Chuck and his team at Coastal Credit Union are doing here. 
Shout-out: CUNA Governmental Affairs Conference
Shout-out: CO-OP Financial Service
Learn more about Constellation here
Shout-out: US Central Credit Union
Shout-out: Carolinas Credit Union League
Shout-out: Raleigh, North Carolina
Shout-out: Chuck’ wife
Shout-out: Jill Nowacki
Album mentioned: Greatest Hits by Rascal Flatts
Shout-out: Coastal Credit Union Music Park at Walnut Creek
Shout-out: Chuck’s son
Shout-out: Elon Musk
Shout-out: Steve Jobs
Shout-out: Tesla
Shout-out: The Boring Company
Shout-out: SpaceX
Previous guests mentioned in this episode: Jill Nowacki (episodes 4, 18, 37, 64 & 82)

In This Episode:
[02:17] – Welcome to the show, Chuck!
[03:50] – Chuck shares some things they had in place before the pandemic that has helped them during the crisis.
[05:15] – What has been the biggest change your credit union has made?
[07:35] – Chuck speaks about what they have in place to help their members.
[08:49] – Listen, as Chuck discusses how he thinks the pandemic will change the way members do business with credit unions.
[09:44] – Chuck shares whether they will keep the remote workers once the pandemic is under control.
[11:20] – Chuck believes that it is hard to develop trust over a phone call.
[12:45] – What do you think credit unions need to do to stay relevant to the disruption that is going on?
[14:01] – Chuck speaks about how he has grown as a leader through this pandemic.
[16:55] – Chuck shares what he will be most proud to have accomplished over the next year.
[18:37] – What inspired you to take the gig with Coastal Credit Union?
[21:47] – Chuck speaks about how the inspiration has changed with time on the job.
[23:25] – Get er done is something Chuck’s team has heard him say repeatedly.
[23:59] – Chuck shares that he came by the ability to make hard decisions naturally.
[26:57] – Is there a myth about leaders you want to debunk?
[28:06] – Chuck discusses some mistakes he made and mistakes he sees young leaders make.
[31:28] – Listen as Chuck shares advice he was given early in his career.
[32:52] – Chuck likes to be at the lake house if he has a day off.
[34:59] – Chuck was shy and nerdy in high school, but he still got into a bit of trouble.
[36:52] – When he was growing up, he wanted to be an architect.
[39:37] – Chuck speaks about his daily routines.
[40:44] – What is the best album of all time?
[41:37] – Do you have a favorite book that you think everyone should read?
[42:35] – Spending quality time with his family has become more important, and things and stuff have become less important.
[44:01] – Elon Musk is the person who comes to mind when he hears the word success.
[45:26] – Chuck shares some final thoughts.
[46:36] – Thank you so much for being on the show!

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details