The CUInsight Experience podcast: Deedee Myers – Why not (#95)

“Professionals have coaches, amateurs do not.” - Deedee Myers

Thank you for tuning in to episode 95 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of This episode is brought to you by Trellance transforming data into actionable insight for credit unions from coast to coast.

My guest on this episode is Deedee Myers, Founder, and CEO of DDJ Myers.  We talk about leadership lessons learned, the value of coaching, what it takes to be a good leader. We spend a lot of time making sure that we, as individuals and credit unions, are asking the right questions and the next generation of leaders that will take over when it’s time to pass the baton. I hope you enjoy my conversation with Deedee.

Deedee shares her knowledge on keeping her team together during the pandemic and how she has grown as a leader during these challenging times. Deedee believes that current leaders need to make sure the next generation of leaders are ready to step up and tackle some of the challenges credit unions face today and potential obscurities that arise in the future. 

Deedee talks about what inspired her to start DDJ Myers and how that inspiration has developed and transformed over the years. She speaks transparently about the mistakes she made early in her career, and the mentors that have helped her along the way. When Deedee has a day off and wants to get away, she takes her 1997 Defender Landrover out to enjoy the great outdoors.

During the rapid-fire questions, we learned that Deedee got kicked out of high school, and actually wanted to be a journalist when she grew up. Looking back over her various life experiences, Deedee is always proud to say; “Yeah, I did it.” Enjoy!

Subscribe on: Apple Podcasts, Spotify, Google Play, Stitcher 

Books mentioned on The CUInsight Experience podcast: Book List 

How to find Deedee:
Deedee Myers, Founder and CEO of DDJ Myers
Twitter | LinkedIn

Show notes from this episode:
A big shout-out to our friends at Trellance, an amazing sponsor of The CUInsight Experience podcast. Thank you!
Check out all the outstanding work that Deedee and her team at DDJ Myers are doing here.
Deedee has been a long-time contributor to the CUInsight community.
You can find more of Deedee’s publications here.
Shout-out: Samantha Paxson
Shout-out: Coach Jennifer
Shout-out: Life Coach Richard J. Leider
Shout-out: Deedee’s kids
Shout-out: Jill Nowacki
Shout-out: CUES
Song mentioned: You Can’t Always Get What You Want by the Rolling Stones
Song mentioned: You’re The Inspiration by Chicago
Book mentioned:The Power of Purpose: Find Meaning, Live Longer, Better by Richard J. Leider
Previous guests mentioned in this episode: Samantha Paxson, Jill Nowacki (episodes 4, 18, 37, 64 & 82

In This Episode:
[01:39] – Welcome to the show, Deedee!
[02:23] – Deedee shares some hacks she has learned during the pandemic to keep her team connected.
[04:08] – Listen, as Deedee speaks about how she has grown as a leader during this health crisis.
[06:54] – Deedee discusses making sure young leaders are ready to take the lead.
[08:30] – Deedee shares her definition of genuine conversation.
[09:51] – Are there some changes you believe are here to stay?
[10:36] – Deedee speaks about what she believes credit unions need to change to stay relevant.
[13:10] – Deedee discusses what she will be proudest of that her team has accomplished in the next year and credit unions in general.
[15:17] – What inspired you to start DDJ Myers?
[17:30] – Deedee shares a story about coaching herself at sixteen.
[18:34] – Listen as Deedee shares how the inspiration changed with time on the job.
[19:16] – What is evolving? What is possible? Are all things that her team has heard her say multiple times.
[20:06] – Deedee speaks about how she learned to make hard decisions.
[22:32] – Deedee shares a mistake she learned in her career.
[23:22] – Ask more questions about desired expectations is some advice she was given that she still uses today.
[24:31] – Deedee discusses how mentors have helped her in her career.
[25:17] – Listen as Deedee shares what she does when she has a day off to recharge.
[26:58] – Deedee shares that she got kicked out of school when she was in high school.
[28:08] – What did you want to be when you grew up?
[29:43] – What is the best album of all time?
[30:29] – Do you have a book you think everyone should read?
[31:55] – Deedee says that when she hears the word success, the first person she thinks of is herself.
[33:22] – Deedee shares some final thoughts with the listeners.
[34:00] – Thank you for being on the show!

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details