The CUInsight Experience podcast: Joe Hearn – Delivering on a promise (#63)

“Connect, slow down, and show that you care, that’s where the magic can happen.” - Joe Hearn

The CUInsight Experience Podcast #62 with Joe Hearn

Thank you for tuning in to episode 63 of The CUInsight Experience podcast with your host Randy Smith, co-founder of This episode is brought to you by our friends at CO-OP Financial Services. CO-OP is your trusted payment processing partner whose mission is to drive the credit union movement forward.

In today’s episode, I’m talking with Joe Hearn, President and CEO of Dupaco Community Credit Union in Dubuque, Iowa. I had the opportunity to sit down with Joe at the recent CUES Symposium to learn more about the big things he and the team at Dupaco are doing in their community, as well as discuss their heart-centered approach to serving members and onboarding employees. 

Joe is a board member of CUES and was recently inducted in the CUES Hall of Fame, which he laughingly calls the ‘old timers’ club. He shares about his journey to the CUES board and the C-suite, and what inspired him to take the position on the board at almost the same time he started as CEO of Dupaco. Fate is an amazing thing he says, and sometimes you just have to be open to the opportunities you are given and grab onto them.

Listen as Joe speaks about his background as a marketer and how that has influenced his leadership style. He tells us about the mistakes he made as a young leader and those he sees young leaders make today, and shares some of the advice he was given that he has used over the years.

Joe’s passion for the credit union movement and his members is truly incredible. You can hear how much he loves Dupaco, his team, and their members. This is a wonderful conversation that you won’t want to miss. So, hit play and enjoy!

Subscribe on: Apple Podcasts, Spotify, Google Play, Stitcher 

Books mentioned on The CUInsight Experience podcast: Book List 

How to find Joe:
Joe Hearn, President and CEO of Dupaco Community Credit Union
LinkedIn | Facebook | Twitter | Instagram

Show notes from this episode:
Shout-out: to our friends at CO-OP Financial Services, our first sponsor of The CUInsight Experience podcast. Thank you! 
Check out all the work Joe and his team are doing at Dupaco Community Credit Union here
Shout-out: CUES and the CUES Symposium
Shout-out: Jill Nowacki 
Shout-out: Bob Hoefer
Shout-out: Maria LaVelle
Shout-out: Tom Kane
Newspaper mentioned: The Wall Street Journal
Band mentioned: U2
Album mentioned: The Soul of the Kung-Fu Fighter by Carl Douglas
Shout-out: Jim Valvano 
Previous guests mentioned in this episode: Jill Nowacki (episodes 4, 18 & 37), Maria LaVelle, Tom Kane
You can find all past episodes of The CUInsight Experience here

In This Episode:
[01:49] – Joe, welcome to the show!
[02:33] – Joe shares how his credit union benefits from his association with the CUES organization.
[03:54] – He speaks about the sizable historical building Dupaco has purchased and is in the process of renovating.
[06:55] – Joe chats about his career in marketing and how it has benefited his career in the credit union movement.
[08:20] – Joe shares how fate got him interested in credit unions.
[09:10] – What do you think needs to change to keep credit unions relevant fundamentally?
[10:18] – Dupaco’s new hires are sent a welcome package, and they have lunch with the senior leadership team on their first day at work to make them feel welcome.
[12:02] – In a year from now, what will you be proud of that you have accomplished?
[13:10] – Joe shares what inspired him to take the job as COO and then CEO of Dupaco.
[16:12] – Joe believes that he has a collaborative leadership style.
[18:23] – Is there something that your team has heard you say so often that they can finish your sentence?
[20:01] – “If you have the heart and the smart, you can do profound things.”
[20:53] – Joe speaks about mistakes he has made in the past and ones he sees young leaders make today.
[22:44] – Is there a piece of advice or a life lesson that you find yourself going back to over and over?
[24:02] – Joe shares that his parents were his mentors when he was growing up and that Bob Hoefer was his mentor when he started with Dupaco.
[25:57] – He speaks about having self-doubt as he was coming up in his career but that you have to be humble and walk the walk.
[27:14] – What is the flow of your typical day? What does the perfect day look like to you?
[29:36] – Joe shares that when he has a free day, he likes to sleep in, read the newspaper and drink a latte, but also go to church and spend time with his family.
[30:54] – Joe describes the first time he got into memorable trouble and what he was like in high school.
[31:33] – What did you want to be when you grew up?
[32:55] – Joe speaks what he does every day that if he doesn’t do it, his day feels off.
[33:28] – What is your favorite album of all time?
[34:05] – Is there a book you think that everyone should read?
[35:02] – Joe shares that how you treat people has become more important to him over the years.
[36:01] – When Joe hears the word success, he always thinks of his dad.
[37:48] – Do you have any final thoughts or asks for our listeners?

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details