Thank you for tuning in to episode 18 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.
My guest today is Seth Brickman, CEO of QCash Financial CUSO. We walk through his career journey from the military to building high tech software and everything in between. Seth shares tips on maintaining relevance, improving member relationships during times of transitions, and creating space for innovation.
Seth discusses the use of relational underwriting instead of a credit score. Changing the focus allows credit unions to build relationships and embrace financial inclusion. Seth reveals that this approach also keeps members away from predatory lenders. He shares that more vulnerable populations, like minorities and women, are exposed to predatory lending practices at a higher rate and the statistic that over 40% of Americans are not financially equipped to handle a $400 emergency.
Innovation and member acquisition are two major goals Seth believes are at the forefront of the credit union industry. He shares that in order to accomplish these goals successfully, leaders must serve the underserved and create solutions that promote diversity, equity, and inclusion. Maintaining relevance in a saturated financial services market means continuing to cultivate member relationships and finding opportunities to say “yes.”
As we close the show, Seth encourages leaders to listen to members and their needs. He believes this is one of the best ways to retain membership and improve their experience. We learn that Seth enjoys exercising as a tool to stay energized and focused. Listen in to find out who he thinks of when he hears the word “success” and his favorite Spotify playlists. Enjoy my conversation with Seth Brickman!
Show notes from this episode:
What an amazing interview with Seth! Check out all the exceptional work his team is doing over at QCash Financial CUSO here.
Shout-out: U.S. Navy
Shout-out: Jeff Bezos
Place mentioned: Oregon
Shout-out: Henry Ford
Place mentioned: Seattle, Washington
Shout-out: Bill Gates
Shout-out: Randy Smith
Genre mentioned: Country
Genre mentioned: Old School Rap
Group mentioned: Run DMC
Artist mentioned: LL COOL J
Book mentioned: Mindset: The New Psychology of Success by Carol S. Dweck, PhD