The law of least effort: Relationships vs. self-service delivery in the new age

With the advent of ‘personal digital’, high-quality engagement and personal service can be rendered in real-time.

The word “relationship” conjures images of trust, love and sacrifice. And while those facets are real, we rarely acknowledge the more practical side of our connection to others.

The truth is that “relationship” is also a romantic way of talking about our selfishness—the same way “mystery” is a poetic way of talking about our ignorance.

Here’s the bottom line: I will inconvenience you to convenience me.

Feels good to say it out loud. Join me if you like. It’s cathartic.

I will inconvenience you to convenience me.

 

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