The likability factor
Four elements that should be at the foundation of your member experience
Tim Sanders wrote about the importance of increasing your organization’s “likeability factor” in his book by the same name. In the book, he writes, “Our nation is so focused on efficiency and productivity that we forget that likeability is truly our lifeline. People who are likeable, or who have what I call a high L-factor, tend to land jobs more easily, find friends more quickly and have happier relationships.”
Researching likeability, Sanders found relevant collections of research in two fields: advertising and politics. “The former showed that highly likeable advertising was most effective in selling products of all varieties,” he explains. And in politics, studies found likeability to be a major factor in deciding election winners.
The likeability factor is comprised of four elements:
- Friendliness: your ability to communicate liking and openness to others
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