The mobile app features your members most want

Every credit union must offer ‘the basics’ and consider ‘should-have,’ ‘stay competitive’ and ‘luxury’ functionality.

The pandemic has caused an uptick in digital demand, including certain features within banking apps. Members are demanding functionality that provides easier and faster transactions that are more convenient overall. Credit unions are rolling out new offerings in their apps due to this demand as well as competitive pressures.

Having the right features in banking apps is important. After all, member satisfaction declines if app features are difficult to use. Your mobile banking app’s user experience should be considered top priority as features are added and upgraded. A well- functioning app with the most desired features is the sweet spot as consumers increase the number of banking transactions they complete on their mobile devices.

Here are the essential features and functions for staying relevant in a competitive market as described by over 3,800 members surveyed using app reviews. There are four main categories of features:

 

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