How to satisfy the mobile-only consumer.

The steady growth in smartphone use in the past few years means more consumers are using their mobile devices to access digital services.

In fact, a growing number of consumers are using only their smartphones to go online, forgoing desktops, laptops, and tablets altogether.

Many digital businesses are successfully serving these mobile-only users—or “mobivores”—and forward-thinking financial institutions can retain and attract this segment by providing a compelling user experience.

According to Fiserv estimates, mobile-only users make up about 15% of a typical financial institution’s mobile banking user base. This group has high expectations for their smartphone experience in today’s 24/7 environment, meaning mobile can no longer be considered a secondary channel.

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