The most popular devices in mobile account opening

by. Melanie Friedrichs

In January Andera released a special report called “The Future of Account Opening” (check it out here if you haven’t yet) that had lots of serious stuff in it about things like where account opening is headed and what mobile account opening is, exactly, but also some really fun graphs like this one:

If you’ve been awake anytime in the last 5 years, the iPhone’s leading position on this graph should come as no surprise. Apple has had a royal grip on the US mobile market for a long time now; in the past 3 years I have lived with 13 different roommates (we twenty-somethings are the definition of transient) and every single one of them has had an iPhone, including me. That’s a lot of iPhones!

If anything, I was surprised by how close Samsung came to Apple. One important methodological point to note is that while Google Analytics tracks each Samsung Galaxy edition separately—Samsung Galaxy S III, Samsung Galaxy SII Plus, Samsung Galaxy S4 Mini, etc—it tracks all iPhone editions under one category, “iPhone.” Because of this reporting quirk, it always looks like the iPhone is beating all other devices by a mile, but when I pulled the data into Excel and added up all the Samsungs, they rival Apple in volume.

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