The multicultural movement of YouTube
As the push to (rightly) include a wider variety of people and perspectives continues to make its ways through film, television, and print, what we’re already seeing on our computers and smartphones is making even clearer how important representation is to people who have previously been left out of many conversations.
YouTube, with its billions of user-generated videos, is perhaps the closest thing to a digital democracy we currently have going. Sure, major brands can pay to advertise and feature their content on the site. But as anyone who has ever researched how to change a flat, learned how to do the perfect contour from a makeup tutorial, or watched someone unbox and review the latest tech gadget can tell you, sometimes it is unflashy, organic content from “real people” that generates the highest level of connection and engagement with the audience. This is especially true of groups that have been largely underrepresented in mainstream media. Consider this:
