I had the opportunity during CUNA’s Marketing & Business Development Council’s Conference to chat with Randy Harrington, the CEO and founder of Strategic Arts & Sciences. I’ve known Randy for multiple years and he truly is a genius when it comes to financial services, technology and strategic planning. One of Randy’s best traits is that he pushes and challenges your thinking.
We touched base on a variety of topics because I wanted to pick his brain regarding the state of credit unions and branding when it comes to strategy, technology and marketing. Below is our Q&A.
What is the next big thing in credit unions and banks?
The future is a bookend thing. On one side is people who can serve members end to end regardless of position (for example, not just lending). On the other side of the bookend are people who are available 365 days a year, 24 hours a day 7 days a week. That kind of access is the opportunity.
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