The power of monthly giving—to you and credit unions
The Worldwide Foundation for Credit Unions is rolling out a new feature to ensure everyone across our movement has an opportunity to #DoGlobalGood for members everywhere—a Monthly Giving Program.
A monthly giving program is designed to give a charity the ability to reach out to individuals and organizations that want to spread their generosity out over the course of the year in smaller installments that are automatically withdrawn from a credit card or bank account. It’s easy to see why a monthly giving program is good for nonprofits; it provides a stable, recurring flow of donations, and adds another revenue stream to compliment an annual appeal or sponsorship program.
Over the next few months, we will be profiling our special group of Champions who are monthly donors to hear their “WHY” for supporting the global credit union movement through the Worldwide Foundation.
How can a monthly giving program be good for potential global champions? It’s convenient For them.
Subscription models are everywhere nowadays, and even before services like Netflix revolutionized how we consume and pay for things like TV, we were used to monthly billing. The difference is that they just weren’t as smooth or as automated as they are today. Monthly payments spread out the cost over a series of months, making them more tolerable for budgets and allowing people to plan better.
The same is true with regular giving. It’s just plain convenient to add in charitable giving to organizations as a budget item and have it come off a paycheck, credit card or right out of their bank. We’ll do the work of making sure you get one tax receipt at year’s end that illustrates each monthly donation, making it easier for Champions to keep tabs on their giving.
They (should) get fewer asks, more updates
This should leave more time for them to get updates and reports on the progress of the organization’s work and what their regular donation is helping us achieve. There also will be fewer requests to give—as they are already giving—and more updates on the difference they are making. That’s a good thing for our champions.
Becoming a global Champion has never been easier!
An easy, five-step process to become a monthly global Champion starts by:
- Visiting DoGlobalGood.org/give
2. Select which fund or program you’d like to support with the monthly amount
3. Check the “Make This a Monthly Donation” box
4. Fill out your contact and payment info
5. Click the “Support WF” button
You should get a confirmation email and special message, welcoming you as a new member of a special group, those that take a step into our global movement to change the world.
We hope you’ll join us today!
