The power of proactivity

Ironworkers USA FCU uses swag and swagger to steal business from fintechs and save members big bucks.

Ironworkers USA Federal Credit Union($40M, Portland, OR) has a simple strategy for getting business from its members. “We ask them for it,” says president and CEO Teri Robinson. “And then we earn it.”

This little lending engine that could has earned enough business to go from the brink of extinction to sharp growth and now nationwide expansion as it keeps a tight focus on the particular needs of its labor union membership.

Until recently, Ironworkers USA was Pacific Northwest Ironworkers FCU. The new name results from a 2018 charter expansion that allowed members to join from beyond the original FOM of Oregon, Washington, and Idaho. There now are members in 17 states and one Canadian province.

Marketing consists primarily of word-of-mouth – in person at union halls and on the job, and on the internet. The credit union has been gaining two or three new members a day online, Robinson says, and a single posting recently on closed Facebook page for union ironworkers generated 40 new members in one day.

 

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