The power of purpose

Do you know the why behind everything you do? We eat because we are hungry. We read for entertainment or to learn something. Those are easy enough reasons to identify. But what about at work? Why did you have that meeting? Why are you investing in a new platform?

There is purpose behind everything that we do, although it might not always be identified. This is cause for concern in the work environment. If employees don’t understand why they are being asked to do something, they will likely be reluctant to do it. In one of my recent blogs, I detailed how companies can prepare for the future. Taking a stance on purpose – and clearly communicating it – was one of the first pieces of advice.

Leadership guru Dan Rockwell uses the analogy of brushing your teeth to highlight the power of purpose. Here is how it becomes powerful:

  1. Purpose is the way you live your own life. Having a sense of ownership in your responsibilities increases the likelihood that you’ll get them done. “Compliance becomes ownership when people find purpose,” Rockwell writes.


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