The social good business model

Three principles to build a successful cause-oriented company.

by: Craig Sauer

One great way to create connections and establish relationships with consumers is to show that you’re working for a cause, Ido Leffler told CO-OP Think 15 Conference attendees Thursday.

Leffler is the co-founder/CEO of Yoobi, a school-supplies company that engages kids through bright colors, cool designs, and most importantly, a cause.

For every Yoobi item purchased, the company distributes an item to a U.S. classroom in need.

Yoobi isn’t the only “social good” company Leffler has started. He also founded a natural beauty brand. He hopes other entrepreneurs can duplicate his business model.

Leffler laid out his three business principles for social good companies.

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