The story your members want to hear (and a branding pitfall to avoid)

Do your brand and your branches tell a story that your members want to hear?

Picture a group of professionals, whether in a SEG or local industry you want to reach. I’ll use healthcare workers as an example.

You want to associate your branches and your brand identity with that industry.

In our healthcare example, the obvious strategy is to bring the atmosphere of a clinic to life in the choice of materials and finishes. Clean, sterile. Using imagery of healthcare, nurses, doctors.


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