The strategic cryptocurrency opportunity for credit unions

While regulations clarify, don’t sit on the sidelines. Learn all you can about this offering that’s in demand with young people.

What was once deemed a risky and perhaps short-lived fad, cryptocurrency has morphed into an important innovation in financial services—and it’s here to stay.

According to the latest consumer research from Fiserv, 61% of millennials and Gen Z want their bank or credit union to hold cryptocurrency. In addition, Fiserv recently announced strategic relationships with Bakkt and NYDIG, two companies deep in the cryptocurrency business.

But are credit unions ready for cryptocurrency? Here are some insights into cryptocurrency and the opportunities it represents for credit unions.


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