The top three biggest mistakes we see in credit union social media

Here are our top three mistakes we see often in Credit Union social media:

Mistake #1: Being Interruptive in Their Content on Their Credit Union Social Media (i.e. Broadcasting Promos Doesn’t Work, It’s About Relationships – Just Like CUs vs. Banks!!)

In 2016, 78 percent of U.S. Americans had a social network profile, representing a five percent growth compared to the previous year. So it’s essential to be present on these platforms.

But no one wants to be jarred out of their online experience. If you are posting on Facebook don’t just share about your products and services. Be inspired by the platform and share content that is appropriate. I tell clients to focus on being either ENTERTAINING or USEFUL.

 

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