Society loves a classic, authentic underdog story. Whether it be in sports, film, or life, people can’t help but root for the underdog. You’ve seen it all in other contexts, but have you ever considered applying that underdog mentality when it comes to your organization?
In a recent article by Adi Gaskell, he highlights how identifying your organization as an underdog can help your company succeed and achieve more goals in the long-run. Gaskell gives a few tips on building an “underdog narrative,” including:
1. Creating a sense of disadvantage that is shared among the team
As leaders, we strive to create a culture around positive traits, but sometimes, it can be beneficial to do so around marginalized traits. If you position yourself as the underdog, your team will want to work that much harder to prove otherwise.
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