“Things I didn’t learn in school”: Why Gen Zers love Zogo

We talk with our users a lot. We ask them what they’re learning on the app, how they like it so far and what they’d like to see from the Zogo team in the future.These conversations are invaluable, and we learn so much from talking with the teens and twenty-somethings — our peers, really — that are using the app we’ve built.

Our users always have a lot of good things to say about Zogo, which is great to hear considering we built this app with them in mind. But sometimes, the things they love about the app surprise even us. From our user research, here are three reasons that Gen Zers love Zogo:

1. They know it’s important to learn about finance, and Zogo is an easy way to do it. You might assume that Gen Zers don’t think much about finance, but many of the users we spoke with recognized how important it is to become financially literate. They knew they needed to learn more about finance, even if it was as basic as lessons in budgeting or building credit. They found Zogo to be an easy, accessible solution to that problem.

“It has been super helpful,” one user told us. “It’s taught me things I didn’t learn in school.”

 

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