Last week, over 800 credit union professionals convened in Miami Beach at THINK 19 to discuss the challenges and opportunities facing our industry. Over the course of three days we covered a wide variety of topics, from the future of payments and member service to how we can collaborate internally and through strategic agility to help fuel transformation and growth. CO-OP President/CEO Todd Clark and Chief Product Officer Bruce Dragt also unveiled a strengthened vision for how CO-OP is delivering product innovation to credit unions in a rapidly evolving financial landscape.
As CO-OP Chief Experience Officer Samantha Paxson stated at the start of the conference: “this is the time to be energized.” Despite increased competition from banking, payments and fintech players, credit unions have built a foundation of trust and have the opportunity to differentiate themselves by focusing on our core mission: people helping people. As we forge ahead with new digital business models, our members must remain at the center of everything we do. Transforming the member experience requires us to focus less on being financial providers and more on becoming financial problem-solvers, leverage data and digital technology to engage with our members at the intersection of life and finance.
THINK 19 gave us an opportunity to assess where we are as an industry and how we can continue to partner on our transformational journey.
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