THINK is almost here. Are you ready?

by CO-OP Financial Services

Four days. One city. Hundreds of thought leaders. Hosted in New York City, THINK 17 combines inspiring ideas with applicable takeaways you can use to transform your credit union. If you haven’t already, register now to secure your spot.

Between May 8 and 11, you’ll experience an agenda packed with speakers and activities focused on helping you navigate your digital journey. You’ll leave feeling empowered to tackle new opportunities. Take a look at what’s in store.

Day 1: Digitally Minded Leadership

THINK 17 kicks off with a spotlight on developing a digital mindset. Deloitte defines a digital mindset as “a different way of thinking about customers, services and processes. It’s faster, iterative and dependable.” Today’s rapidly evolving digital landscape means change is the only certainty. Successful business leaders are those who embrace the resulting ambiguity, responding with confidence and adaptability.

In the conference’s first session, Aaron Dignan, consultant to 99U, and CO-OP’s Samantha Paxson will explore ways to develop digitally minded leaders. They’ll walk you through stress-management techniques, important listening strategies and more. Consider this your chance to flex both sides of your leadership brain.

Day 2: Jobs to Be Done

‘Innovation’ is a buzzword consistently floating around organizations. Yet, 94 percent of global executives say they are dissatisfied with their innovation performance. The second day of THINK tackles the question of how to design winning innovation processes.

For some experts, success in the credit union innovation game means understanding what causes members to make choices that help them progress on things they struggle with. In short: What jobs would members want to hire a service/product for? Best-selling author Stephen Wunker takes you through the “Jobs to Be Done” framework and recommends ways to apply this in your credit union.

To hear more about the “Jobs to Be Done” approach, tune into CO-OP’s June webinar.

Day 3: Develop Your Own Digital Action

The rubber hits the road here for your credit union’s digital transformation. David Rogers, author of “The Digital Transformation Playbook,” leads a workshop centered on driving agility and efficiency. His insights will provide the groundwork for developing your own plan to enhance your digital member experience.

Throughout the day, you’ll continue your journey to operational excellence. Rounding out the evening is a keynote speech from Dan Pontefract, Chief Envisioner at TELUS, discussing new ways to facilitate a more collaborative, open organizational culture.

Day 4: Why Managing Change is Critical to Digital Transformation

Taking that first step on the path of digital transformation can be daunting. Any resulting changes may evoke feelings of resistance or discomfort. Change management plays an important role in addressing those feelings. The final day of THINK is dedicated to helping you understand hurdles that may impede progress in your digital journey and how to creatively overcome challenges.

Learn from Rowan Gibson, innovation expert and author, about creating an enterprise-wide culture committed to transformation. You’ll also develop breakthrough strategies for sustaining profitable growth and begin building a management infrastructure conducive to innovation. The day ends on a high note as you discover insights helping you on your way to becoming a digital powerhouse.

Not Attending THINK? No problem.

Even if you’re not able to attend THINK, you can still stay up-to-date with the latest insights. Follow @COOPTHINK and #THINK17 on Twitter for live updates. You can also catch daily recaps on

For more detailed descriptions of each day’s events, visit the THINK blog.

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