Thought leadership – Scoring predictions for 2017: A look back

In keeping with the tradition started last year, where we scored how well we did on the previous year’s predictions, here is a look at what we thought was going to happen in 2017, versus what really did.

Tom Davis gave us these prognostications:

Checkout-less shopping will proliferate. More than a handful of top 100 retailers will jump into the checkout-less shopping game in 2017

The Score: C

Amazon opening their Amazon Go concept store, with no cashiers, no scanners, was the first gauntlet to be thrown down by merchants who were widely expected to follow suit. Sam’s Club rolled out its ‘Scan & Go” app allowing shoppers to scan items in their cart on their phone, pay on the phone, and literally roll out the door. This was adopted by Sam’s Club owner Walmart as well. But, Amazon didn’t open up Amazon Go to the masses in 2017, just to its employees, Sam’s Club and Walmart are still less than a handful, (albeit a really big hand), and adoption of checkout-less shopping still has a way to go.

 

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