Three blunders of social media marketing

Hopefully your bank or credit union has a healthy social media marketing outreach. More and more consumers are connecting with brands (like your bank or credit union) via social media rather than traditional communication methods. Recent statistics indicate 2.8 billion people globally are now active social media users, 83% of Americans have at least one social media account and mobile social media use continues to skyrocket.

Handling the social media outreach for your bank or credit union is a big responsibility. Following are three important social media marketing blunders to avoid:

• Not responding to comments and messages in a timely manner. They call it social media for a reason. It’s all about interaction. If your consumers are commenting on your various social media platforms (Facebook, Twitter, Instagram, etc.) and you aren’t replying, that’s a problem. Reach out to your consumers (even the upset ones) to show that your bank or credit union has a human personality behind its social media platforms. A good rule of thumb on social media response is within one business day.

 

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