Three marketing tips for 2023

January is one of the best months of the year. Fresh starts. New goals. Yearly predictions. The challenge, of course, is that by February fresh starts stall, new goals miss, and predictions fail.

But when it comes to marketing, you never want to see your credit union or community bank fail. The upcoming year is going to provide unique challenges: a potential economic downturn, a potentially unengaged staff and a plethora of banking options for consumers.

So, what are credit union and community bank marketers to do in 2023? Here are three tips for the new year:

1. Connect with consumers about their economic pain.

The economic headwinds are still blowing against consumers. No matter what numbers you track, the average middle- or low-income family is still feeling the pain of rising everyday costs.

 

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