Three negative first impressions your website can help avoid

If your credit union or bank’s website were a dating profile, what first impression would you be giving prospects?

Are you the hip, attractive guy who runs five miles a day with his golden retriever, or are you the disheveled old guy with a broken tooth?

First impressions are everything…in dating and in banking.

Here are three negative first impressions a good website can help your credit union or bank avoid.

  1. Slow

A slow website immediately tells consumers, “These people can’t meet my needs when I need them to be met.” If your website has a long load time, then consumers—regardless of whether they’re already your member or customer—will get impatient and simply go somewhere else for what they need. No one likes a date that shows up an hour late.

 

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