Three negative first impressions your website can help avoid
If your credit union or bank’s website were a dating profile, what first impression would you be giving prospects?
Are you the hip, attractive guy who runs five miles a day with his golden retriever, or are you the disheveled old guy with a broken tooth?
First impressions are everything…in dating and in banking.
Here are three negative first impressions a good website can help your credit union or bank avoid.
- Slow
A slow website immediately tells consumers, “These people can’t meet my needs when I need them to be met.” If your website has a long load time, then consumers—regardless of whether they’re already your member or customer—will get impatient and simply go somewhere else for what they need. No one likes a date that shows up an hour late.
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