Three shifts in the American experience

Credit union members’ lives are changing, their needs are changing, and their financial and insurance requirements are changing.

Broad shifts in lifestyle, financial, and social priorities—along with increasing digital engagement—affect members’ financial and investment decisions.

Keep these changes in mind as you look to the future of your credit union and the movement.

Workplace and career realities

Today’s American workers have experienced corporate restructuring, consolidation, downsizing, and layoffs in recent years, leading many to work for themselves. In 2015, one-third of the U.S. workforce worked independently as a professional or freelancer. By 2020, this number could surpass 40%.

While self-employment has a lot of advantages, it doesn’t come without risk. Many independent workers worry about rising health-care costs, saving for retirement, and unpredictable income. This might explain why 77% of hardworking Americans report they wouldn’t be able to come up with $5,000 for an unexpected need.

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