Our world is changing fast. Consumers have new purchasing expectations, and they demand simplicity at every turn. In fact, 64 percent say they’ll pay more for simpler experiences.
To stay ahead, it’s crucial to understand the reasons behind consumer behavior, and where it might be headed next. Doing so will help you forge deeper connections with members—today and in the future.
Here are some steps to help you grasp the changing life insurance landscape, and to simplify your products and services in response.
Identify with today’s consumers.
Credit union demographics are shifting, with multicultural membership growing 61 percent in the last five years.2 And with more seniors heading online—45 percent visit provider websites—plus 79 percent of millennials wanting life insurance that’s easy to understand, there are many unique demands to address. 3 Make sure to work the values of these hardworking consumers into your communications to truly resonate.
continue reading »