Three thoughts on building your YouTube presence

Video is a critically important way many financial institutions reach out to both existing and potential consumers. As consumer content preferences change over time (people reading more but in smaller bites, such as Twitter, and video taking such a prominent place) marketers are increasingly tasked with driving more presence towards their video content platform.

While video content can certainly be housed in other locations (your financial institution’s own website, for example), the biggest player in the video arena continues to be YouTube. Following are three thoughts to help build upon and improve your YouTube presence in the quest for more views and interactions.

• Clean up your channel with playlists and categories. An attractive and easy to read YouTube page is critical towards encouraging views and interaction. Organize your different videos into relevant and common-sense playlists and categories. For example, you might create one playlist titled “Community Involvement” for videos featuring your staff doing good in the community and another titled “Financial Education” that focuses on consumer financial education videos. By organizing your videos into playlists and categories, you not only make them easier to browse and view but you also encourage viewers to watch multiple videos consecutively.

 

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