3 words describing the modern business development professional
Today will examine words that describe the modern business development professional. In the same vein, this is not a scientific or comprehensive list. Rather, it is simply intended as an introductory and 30,000 foot view of terms relevant to business development professionals in the year 2015. As you may recall from an earlier post, the smarmy sales guy is dead.
- Not-Smarmy. Yes, I realize that is really two words, but there’s a hyphen in between, which helps. Far from the business development person of decades past, the modern business development professional cannot rely solely on a sales emphasis. Today, business development professionals will identify more closely with relationship building and partnership nurturing, over sales. Rather than purely pushing revenue numbers up, today’s business development professional looks to match products and services with potential consumers. Enhanced revenue is a natural byproduct of this re-imagined job function. You must be real, authentic and genuinely able to empathize with the consumer.
- Civic. In the past, business development professionals worked in silos like boardrooms, back-offices and the occasional golf course. Today, they must strive to be a much more visible element of the communities in which they live and work.
