byRon Daly
Papa John's is staring down the barrel ofa lawsuit that might cost them $250 million...all over a few dozen text messages. Talk about your overage charges.
According to CNN Money, the plaintiffs in the suit were bombarded byfifteen or sixteen unsolicited text messages apiece, coming one after another, even into the middle of the night. The fault was allegedly that of text message provider OnTime4U, with whom "Papa" immediately broke any and all ties. The frequency of these messages is one thing, but the other? Apparently, none of the recipients opted in for these communications. Naughty, naughty...
In another, slightly more ridiculous suit, a Buffalo Bills fan is suing the team for receivingthree more text messages than he was told he would receiveon sign-up. No specific amount of money is being sought in this suit, but the preceeding linked article suggests the offended party be given a batch of buffalo wings and some beer.
My take, as a Skins fan? That's what you get for liking the Bills. Yuck.
Now, I'm no lawyer, but I think there are a few laws here that everyone should abide. Maybe not "legal" laws, but let's call them "marketing laws". They are as follows:
