The top 100 banks and credit unions on Facebook, Twitter and YouTube as ranked by their Power 100 score for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

How is the Power 100 score calculated?

The Financial Brand enables Power 100 users to rank banks, credit unions or both by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

• 1 point for every 1,500 Facebook ‘Likes’
• 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
• 1 point for every 500 Twitter followers
• 1 point for every 1,000 tweets sent
• 1 point for every 15,000 YouTube video views
• 1 point for every 50 YouTube subscribers

It takes a total score of at least 26 break into the top 100 overall. This quarter, a score of at least 16 was required to make it onto the list of top 100 banks only, and a score of at least 7 for credit unions only.

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

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