Top 5 marketing tasks for 2019

Don’t you love January? The start of a New Year. Fresh beginnings. The hope of achieving all our personal and professional goals. And of course, all the Weight Watchers and Jenny Craig commercials you can possibly see.

January also marks the onslaught of endless predictions, trends and forecasts—especially in the world of credit union and bank marketing. Articles like “10 Marketing Trends to Watch in 2019,” “Three Branding Lessons for 2019” and “19 Thoughts for 2019” started flooding my inbox three weeks ago.

I must confess: I’ve written many similar pieces in the past myself (check out 2018 Marketing Trends: Three Ls from last year—which is still applies today by the way!)

But as we launch into 2019, rather than focus on trends I want to challenge financial marketers to focus on tasks.

In other words, let’s make 2019 a year of action. If you work for a credit union or bank marketing department, what should you actually be doing this year?

 

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