The 2017 insurance marketplace assessment by CUNA Mutual Group revealed six major consumer auto and home insurance trends you’ll want to keep an eye on in 2018 that impact everything from consumer experience and pricing to how credit union members may buy insurance in the future.
Here’s a high-level outline of what we discovered:
- The shift to direct purchasing is real: more and more, people are using direct channels over face-to-face.
- The online channel is still largely used for research, but buying is behind projection – most shoppers move from online to offline.
- More often, consumers get the best carrier through a single experience and are increasingly open to shopping in non-traditional spaces such as auto dealers and other retailers.