Top takeaways from Finovate Fall: Digital interactions

Fintech companies address digital activation and sales.

Parts one and two of my Finovate Fall recaps focused on ideas intent on upending conventional fintech wisdom, monetizing and digitizing the mortgage process, and helping millennials with investments.

Another key focus at the New York convention was on using tools to increase engagement with members in the digital space.

Digital activation

Digital Onboarding’s company’s name is self-explanatory, although its mission might better be described as digital activation.

The Boston startup aims to create active engagement within 60 days of account opening. If there isn’t active engagement within that timeframe, Digital Onboarding claims there’s a high likelihood the account will be unprofitable permanently.

 

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