Transform expectations

After a busy week slaying the dragon, I opened my mail as soon as I got home. Included were two separate statements from the same credit union, both containing an 8-page, heavyweight, glossy quarterly newsletter. Two accounts warrant two statements, I guess? Clearly, this credit union doesn’t speak for the trees.

I’m not adverse to print, and I actually like the thickness of the newsletter, but the design hasn’t changed in over 20 years. I’m not kidding. Zero change. And I get a little miffed that the “seasonal” promotion for 1.99% APR for 60 months on a new, pre-owned or refinanced vehicle has been promoted for at least five straight quarters.

The auto loan special is no longer special. In fact, it never really was. There’s no value proposition. There’s no brand story. It’s just… dull. And while it says the low rate will end December 31, I’ll let you know in January if it actually does.

After opening the mail, dropping off the workbag and feeding the cat, our family ventured out to Chicora Alley, one of the few table service restaurants in my bedroom community. They call their dishes “Caribbean Southern fusion.”

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