‘Trust the data’

Four ways to use data analytics to improve your credit union’s performance.

Members’ data should drive strategy at your credit union, according to John Best, CEO of Best Innovation Group.

“You’ve got to trust the data,” he says.

To take full advantage of that data, Best says credit unions must:

1. Challenge conventional wisdom. Revisit the beliefs you hold true, including that:

  • Bill pay is a sticky feature.

 

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