Trust: The silver bullet?

Certain things in life help make things easier. Trust is certainly one of those things.

We have share insurance on our accounts. Consumers can trust us when we say their money is safe.

Regulation E protects consumers. They can trust that using their debit card is safe. 

Your child is going to a sleepover. You know and trust the family that is hosting the party. You’ll sleep a little bit better that night.

Warranties. Money-back guarantees. All of these things make people feel safe. They can trust that they won’t be hurt.

But how does that translate into businesses? Or people?

I’m lucky to have met someone who has studied the link between trust and individual and organizational success. His name is David Horsager.

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