Twenty quick marketing tips

This is a down and dirty post. As financial marketers, we’re always looking for quick and easy ways to improve. This post is designed to provide quick suggestions on improving your marketing. Some of the tips are obvious, some are no-brainers, all are short and hopefully some are helpful.

So here goes.

(1)    Always use a target market. Always. And your target market is not “every customer or member.”

(2)    Calculate a return on investment (ROI). Don’t have an ROI? Then don’t do the promotion. Here are some free worksheets to help you.

(3)    Use e-mail. Yes, mobile and social media are hot. But people still read and respond to e-mail offers.

(4)    Get staff buy in. If your staff hates the promotion, you are toast.

(5)    Tell a story. People love stories.

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