Understand business members’ technology pain points

Understanding these challenges may strengthen your relationship with business members.

If operating a small business wasn’t challenging enough, take a moment to imagine what it must be like to run a business in 2016.

Over the past couple of years, we’ve seen some of the biggest brands on the planet get hit with data security breaches and theft of private data. What might be most concerning to the small-business community is that this has happened to companies with multimillion-dollar information technology (IT) budgets.

If this could happen to a Fortune 500 company, what hope does a small business have?

As a trusted partner to its business members, credit unions should understand some of the pain points and challenges that are unique to small business owners, particularly when their businesses do not have the resources to adequately focus on IT security or address risks to a major security event.

More importantly, understanding these challenges could provide additional opportunities to strengthen your relationship with business members.

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