Content marketing services involve a marketing technique of creating and distributing valuabe, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profiltable customer action. The key word here is “valuable” according to Forbes.
Likely your CU is using content marketing services to promote specific campaigns identified by their strategic plan for the year. Additionally, these campaigns should also align with SMART business goals for the year (i.e. increase new checking accounts by X, grow auto loans by X, grow home loans by X, increase savings accounts by X, etc.) at your CU. Here are some examples of content and channels we use with our clients to cross sell to their CU members.
Most of our clients include eBooks in their campaigns. These eBooks range in size from 2000-4000 words in length, depending on the topic. We recently developed an eBook for a client to use for their home loan campaign. After some SEO and keyword research, we decided it would be best to develop a printable “Home Buying Checklist” eBook that its members could print out and take with them to aide in their home buying success.continue reading »