Thinking of adding online video to your digital marketing strategy? We’ve got the stats from YouTube to back up your plan, especially if you’re thinking of making the change from a traditional TV media buy to online video.

New stats released by video giant YouTube proves people care about their favorite shows—not where they show up. On TV screens or on devices, they’ll watch endless quantities of quality content. Straight from Brandcast, YouTube’s NewFronts event, here are three trends we’re seeing in our research that show how much people are blurring the lines between TV and online video.

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