In one of the savviest PR moves I’ve seen in quite some time, with a simple press release Visa has gotten the mainstream press talking about the utility of cash,  particularly for small service businesses.

No one thinks that the wallet is destined to join the Smithsonian anytime soon, but by offering grants to small businesses that agree to stop accepting cash Visa has highlighted one of the  key trends that is reshaping banking.

Cash will not always be King. After all, Cash evolved over thousands of years to  provide a means for merchants,  pilgrims  and crusaders to buy and sell goods far from home without getting stiffed at the checkout counter.  It’s had a nice run.

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