What does it take to lead a credit union through transformative growth while staying rooted in mission?
For April Clobes, President/CEO of Michigan State University Federal Credit Union, the answer lies in visionary leadership that’s bold in action, clear in direction, and grounded in purpose.
In our recent conversation, April shared the impressive journey of growing her credit union from $400 million to more than $8 billion in assets. This growth didn’t happen by chance—it was the result of a long-term vision, intentionally executed through strategic investments in technology, data, and member experience.
But growth on that scale presents a challenge: how do you innovate without abandoning the principles that got you here?
The Leadership Approach
April’s approach centers on three essential leadership skills: vision, transparency, and team alignment. Vision isn’t just about imagining a bold future—it’s about mapping a course that connects today’s choices to tomorrow’s impact, while honoring the organization’s mission.
“We serve a lot of young people, and our goal is to be where they are—not just today, but five years from now,” she said. That forward-looking mindset drives how her team uses transaction data and member feedback to identify evolving needs. These insights directly inform digital upgrades and fintech partnerships, always with an eye toward enhancing relevance and deepening member connection.
Transparency Fuels Trust
Equally critical to the credit union’s success is April’s commitment to transparency. She fosters open communication with both employees and members—through blogs, emails, monthly management dinners, and quarterly town halls. “I want them to understand the 'why' behind our decisions,” she explained. “That builds trust—and trust fuels progress.”
