Want to maximize your digital channels? Start here

CUs must reach members where they are, and increasingly that means via digital channels.

Consumers demand a digital experience in virtually every area of their lives. Banking is no exception.

According to Pew Research Center, 57% of Americans have used their phones for online banking—and this percentage jumps to 70% for 18- to 29-year-old smartphone owners.

Plus, 69% of Americans rely on online research before making purchases. That’s good to know as you try to convince consumers to choose your credit union for financial accounts, insurance, mortgages, investment services, credit cards, and more.

You must reach members and prospects where they are and, for a growing number of people, that’s a digital channel.

Not sure how to maximize your digital channels? Start here.

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