WCUC 2019: Challenges/opportunities come with future tech
World Council of Credit Unions President/CEO Brian Branch addresses the audience at this year's World Credit Union Conference. (World Council photo)
World Council of Credit Unions President/CEO Brian Branch channeled 6th-century BC Chinese Philosopher Lao-Tzu for his “State of the Movement” presentation during Monday morning’s general session at the 2019 World Credit Union Conference.
“The key to growth is the introduction of higher dimensions of consciousness into our awareness,” said Branch, using language from Tao Te Ching—Lao Tzu’s classic text—to introduce the concept of how technological disruption is ushering in a digital future.
“People have become accustomed to getting their information, getting their news, doing their social networking with their mobile phones and, of course, their payment services and commerce with their mobile phones. And therefore, it’s only natural they’re going to expect to access their financial services via their mobile phones,” said Branch.
He explained that is why World Council’s goal for 2025 is the global digitization of the credit union system—and why cooperatives provide the perfect model for accomplishing that goal.
continue reading »
