‘We used to have parades’

Young professionals are key to bringing energy to the CU movement.

During his presentation at the CUNA National Young Professionals Conference in Madison, Wis., Chad Helminak displayed a 1935 photo of a parade celebrating credit unions in Racine, Wis.

“We used to have parades,” says Helminak, director of credit union development and cooperative values engagement at the National Credit Union Foundation. “I think we can get back to that, or at least that ideal. The concept of having people celebrate being members of credit unions is something we should strive to get back to. Young professionals are key to bringing that energy back to credit unions.”

During his session, Helminak outlined how young professionals can leverage the credit union difference to energize their organizations and communities to create the infectious energy that a parade brings.


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